Let’s be real: Rolex could price its steel watches a lot higher than it does. Demand continues to far outpace supply when it ...

Another popular Rolex reference, the Daytona, went from $15,100 USD in 2024 to $15,500 USD for its steel and Oyster bracelet ...

Rolex has kicked off 2025 with significant price increases, particularly for its gold models, driven by a 27 per cent surge in gold prices last year. With some timepieces now costing up to 14 per cent ...

We’re at the start of a new year, and you know what that means: It’s time for Rolex’s big annual price increase. The Crown typically raises prices on its watches at the start of each year to keep pace ...

This year’s increases are notably larger than last year’s. Rolex raised prices on some precious metal models by about 4% in ...

Rolex SA, the biggest luxury Swiss watch brand, raised prices on some of its most popular models after gold values surged in 2024.

Rolex SA, the biggest luxury Swiss watch brand, raised prices on some of its most popular models after gold values surged in 2024. The Geneva-based company, controlled by a Swiss foundation named for ...

Rolex typically raises prices once a year on January 1. Price increases can be indicative of the demand for premium luxury ...