As part of the development of any communication strategy or plan, it is essential that stakeholder analysis is carried out at an early stage. Two different tools can be used: stakeholder matrices and ...

Effective stakeholder mapping needs to rely on data collected from multiple sources and perspectives to determine a relevant list of individuals and groups to engage across an entire disease ...

Traditionally we might think of that interaction as a singular “recruitment phase.” If we use the journey mapping model, we break it out into multiple phases. This is how we make a usable customer ...