In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...

Sony released a new “Play Has No Limits” ad for the PlayStation 5 on Tuesday to mark four years since its 2020 launch. No one would have thought twice about it, except that fans spotted a ...

Sony LIV has introduced pause ads, enhancing viewer engagement on CTV while exploring innovative ad formats for brands.

Update 11/12/2024 4:25 p.m. ET: Sony has yanked the original version of the new PlayStation 5 TV ad and replaced it with a version that is nearly identical, but doesn’t include information on a ...

Sony is working on a plan to put ads inside PlayStation games, sources said, similar to a move by Microsoft to run ads in Xbox. Three people who are involved in the plans said Sony is doing ...

So an acknowledgement of Bloodborne's existence by Sony is a big deal among Bloodborne devotees, especially when the concept ...

I guess AFEELA isn’t too dissimilar from the cheaper, ad-supported Kindle e-reader. Read More: Gravity Rush Film Makes Surprise Appearance At Sony CES Presentation AFEELA wasn’t the only new ...

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We may earn a commission from links on this page. Sony released a new “Play Has No Limits” ad for the PlayStation 5 on Tuesday to mark four years since its 2020 launch. No one would have ...

Sony has announced that it’s lowering the suggested retail price of the PlayStation 5 Slim Digital Edition as we enter the holiday shopping season. But you’ll want to act fast, as the discount ...