Soju is a centuries-old alcoholic drink that epitomizes Korean culture, but many people believe a big myth about the beloved ...

Soju is a traditional Korean spirit (or sool) with a globally growing market. The clear, distilled liquor can range in ...

The set of 10 rules, according to Kim, makes soju a uniquely Korean culture. With the book, he wants to define the subliminal messages behind drinking soju and translate them into multiple languages.

SINGAPORE – Local beer brand Tiger Beer launched Tiger Soju – which mixes beer and soju, a grain-distilled spirit from South Korea, in a handy ready-to-drink can – in 2023. But it was during ...

The drink has risen in popularity alongside other Korean alcoholic drinks such as soju, with Los Angeles becoming a destination for small-batch artisanal makgeolli. As the granddaughter of Korean ...

Songs like APT. by ROSÉ & Bruno Mars have helped increase interest in soju, especially the iconic Jinro brand, bringing Korean customs and beverages to the forefront for Gen Z and millennial audiences ...

Younger generations are drawn to authenticity, and Jinro soju has become a window into Korean culture. Soju's prominent role in Korean dramas, alongside K-pop's global reach, has transformed it into a ...