“Get ready with me” videos have become a social media ... the Dove Beauty Bar on a bathroom tile, covered in suds and detritus related to specific holidays. While the Unilever brand has been an Ogilvy ...
Unilever?s Dove, known for its ongoing efforts to promote inner beauty, is teaming with Twitter to encourage women to speak positively of themselves, following a study that Twitter performed that ...
W hen it comes to sending a powerful message, fewer brands do it better than Dove, and their latest ad strategy going viral ...
Personal care brand Dove has launched a campaign to encourage women around the world to ditch unrealistic beauty standards ... and a digital presence on social media platforms.
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You must NOT have wrinkles. The truth is, they are a natural part of aging." Dove totally "gets" this PrimeTime Woman. And the real story behind the success of this latest iteration of the Campaign ...
This case study shows how Unilever rolled out the latest phase of its 'Real Beauty' campaign in India, by challenging stereotypes on Twitter with a campaign burst that lasted just eight hours, but ...
How to inspire the other 96% to feel the same? A decade after Campaign for Real Beautystarted Dove wanted to modernize its mission. In a radical strategic shift, Dove evolved the social debate beyond ...
Greenpeace UK is calling out Dove in its new campaign film, Toxic Influence: The Dark Side of Dove, directed by Alice Russell. The work directly references Dove’s 2022 film, also called Toxic ...
Unilever is turning to a remake of "Ugly Betty" after Dove's Campaign for Real Beauty flopped in China. The company hopes "Ugly Wudi" will drum up sales. Video courtesy of Nesound International Media.