NEW YORK — TV advertising industry tech platform FreeWheel has reached a product integration agreement with media measurement firm VideoAmp that meshes that company’s currency-focused ...

FreeWheel, a technology provider for the television advertising industry, and VideoAmp, a media measurement company, have integrated VideoAmp's advanced audience measurement and currency solutions ...

Streaming video platform Roku and Comcast’s advertising business FreeWheel have expanded their partnership to offer FreeWheel clients access to inventory against Roku’s streaming content.