The campaign slogans emphasise beauty and the femininity of the aspirants; their speeches on the campaign trail is all about “empowering youth and women... in arts, sports and business”.

Prime Minister Modi launched the 'Bima Sakhi' initiative in Panipat, Haryana, aiming to empower women by enrolling them as ...

The brand's old poster, which featured Czech supermodel Eva Herzigova with the slogan 'Hello Boys', is being replaced by 'Hello Me!' aimed at 'empowering and liberating' women. The new posters are ...