Who’s winning Sephora’s blush business? Perhaps unsurprisingly, Selena Gomez’s Rare Beauty — credited by many for sparking the initial, 2022-era blush craze with its viral Soft Pinch ...

Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s viral Soft Pinch Liquid Blush accounts for a staggering 26.16% of ...