Sanrio is a Japanese company that designs, produces and sells products and their licenses with a focus on "kawaii" aesthetics ...

A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the ...

Draped in shades of purple, Mewkledreamy is a dream come true for fans of girly aesthetics. This new Sanrio character is a standout, with a whimsical design that makes it impossible not to crave ...

For fans of Kuromi, Hello Kitty, My Melody, Cinnamoroll, Pompompurin, and all Sanrio characters, this iconic brand has the perfect option for those who love the kawaii aesthetic. To kick off the ...