Warc2 年
How to write a good media brief
The client brief is an early hurdle at which the agency media strategist can fall. Too often it will not supply sufficient, clear, or even accurate infor­mation. There is a technical term for this ...
Warc6 年
How to write a good media brief
The client brief is an early hurdle at which the agency media strategist can fall. Too often it will not supply sufficient, clear, or even accurate infor­mation. There is a technical term for this ...