There’s one stand-out star in Sainsbury’s Christmas advert this year. From heart-warming monsters under the bed to lovable bears, every year Christmas-themed adverts pluck at our heartstrings ...

You think that you have become inured to the Christmas-advert-industrial complex’s ... forsworn eating humans), he ventures to Sainsbury’s in an attempt to find a more palatable spread ...

While today's festive marketing tends towards schmaltzy, piano-laden stuff, in 1909 Sainsbury's was taking a different ... had a monopoly on bittersweet Christmas ads. "TERRIBLE MISHAP TO SANTA ...

After all, we know that Christmas adverts are the true markers of starting the festive season – right? Sainsbury’s has now released it’s advert for 2019 and, although it takes a completely ...