Erwin Ephron, an authority on media planning, created "recency planning," today a standard method, to accommodate that new fact. Ephron's thinking today now reconsiders frequency. Here is his latest ...

The Future of Media highlights trends in media planning, advertising investments and the media ecosystem. As marketing budgets rebound in 2024, uncertainty swirls around where best to direct ...

Ad Results Media has tapped media agency veteran Craig Stein to be its new senior vice president of media planning. The agency is a specialist in audio and podcast media, working with brands like ...