Carol Austin, VP of marketing for the brand told CNBC the logo is "meant to convey the fun and energy of the Baskin-Robbins brand." The logo also has a hidden message: The pink 31 in the logo ...

The popular ice cream chain Baskin Robbins is known for their long list of delicious flavors and pink spoons. But have you ...

The company brought in brand agency ChangeUp to modernise its branding while still maintaining its 31 flavour heritage, as part of a new identity that is rolling out across its logo, packaging and ...