and you're leaving money on the table. Email segmentation is a tried-and-true tactic for maximizing email engagement. The practice consists of separating an email list of subscribers into smaller ...

Even the best email re-engagement campaigns will fall flat with some subscribers. If your attempt to win them back didn't succeed, it's time to say goodbye to this audience. Remove their contacts ...

Innovation sometimes looks like subject-line testing, removing content from the lineup that’s not performing, suppressing chronic non-openers for a few sends, developing segments, implementing ...