Similar to a great first date, your subscribers are usually the most excited about your brand when they first sign up to receive your emails. After that, it's your job to keep the relationship going ...

Given all the shakeups happening with inbox access and subscriber email experiences, your overall or re-engagement strategy probably needs an update, too. The time and money you and your email ...

The bottom line? If your emails aren't landing in the inbox, they aren't being read, and you're leaving money on the table. Email segmentation is a tried-and-true tactic for maximizing email ...