The traditional purchase funnel typically comprises four phases: Awareness, interest, desire, and action. Six Behaviors Driving Purchase Rather, the study identified six behaviors which may be ...

Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors." Journal of Marketing Research (JMR) 35, no. 2 (May 1998): 189–197.

Product Research Behavior 94% of B2B buyers say they conduct some form of online research before purchasing a business product. 40% of buyers research more than half of the goods they purchase under ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...