Gourville, John T., and Jonathan J. Koehler. "Downsizing Price Increases: A Greater Sensitivity to Price Than Quantity in Consumer Markets." Harvard Business School Working Paper, No. 04-042, March ...

By tailoring placement and pricing strategies to the unique dynamics of each retail channel, companies can unlock significant ...

The iconic chocolate maker is facing an increasingly tough environment, marked by rising commodity costs and shifting consumer behavior ... caused by high cocoa prices and a budget-conscious ...

AI has emerged as a critical tool for implementing dynamic pricing strategies, enabling businesses to adjust prices in real-time based on market demand, consumer behavior, and other external factors.