Narrator: Light, crisp, and salty, potato chips ... a roasted chili scent and a bouillon-type flavor. As you work your way through the bag, you will start to feel the numbing and spicy sensation ...

The balance of chili heat and bright citrus ... Bold, layered flavors are in and spicy, tangy seasonings are edging out plain chips. While traditional potato chips and popcorn remain staples ...