Manufactured by Chinese toymaker Pop Mart, the Monsters range includes Labubu as well as other characters, with demand quadrupling within a year.

From browsing the store to unboxing the figurine, every step of the blind box experience makes shoppers want more, says writer Karen Tee.

After the blind box craze, Labubu mania, and Ne Zha toy line’s sellout success, Pop Mart unboxes its global growth strategy ...