Three traits, often called the Dark Triad—narcissism, psychopathy, and Machiavellianism—are commonly assessed to investigate the darker, or more antagonistic and self-interested side of human ...

Based on Jung's concepts of introversion and extroversion and his theory of personality types, US mother and daughter team Myers and Briggs created the Myers-Briggs Type Indicator (MBTI) personality ...

To find out, SEMRush analyzed 300 trending videos on the social platform for 19 characteristics such as primary emotion, topic, genre, filming approach, and audio. The analysis found viral TikToks ...