The modern perm will give your hair body and texture with minimal effort. Here, stylists share their best tips for taking ...

Discover everything you need to know about lash perms, from the procedure to aftercare, costs, and safety considerations, ...

Let us explain. Perms can be carried out to transform straight hair into permanent spirals and curls. They work by using chemicals to break and reset the hair bonds into waves or curls.

The end result was shiny, moisturized, and bouncy curls. I used it during my next washday, and I’ve already noticed a more permanent change in my hair’s moisture levels. My strands feel ...

Fenty Beauty is releasing a new product and Rihanna showed off her natural hair to help promote it. See the look here.

Read more about the 10 hair trends set to dominate 2025. We also tap five celebrity hairstylists from all over to weigh in, with examples and products to help you achieve them with ease. The new year ...

“Curly hair is more fragile than straight hair ... and in some cases, even leading to permanent hair loss. Chemically straightening the hair can also damage the structure of the hair, and ...