It’s not lavender, and it’s not indigo. It’s actually periwinkle. This trending shade of pastel blue is a tricky color to pin down, similar to that notorious cerulean from The Devil Wears Prada.

This year, the organisation has announced Very Peri as its prediction for the year ahead – describing it as “a dynamic periwinkle blue hue with a vivifying ... executive director at the Pantone Color ...