Pepsi's at it again. trying to crack Coca-Cola's monopoly at certain fastfood chains. In its latest salvo, it sent out fleets of undercover cops – and cups – to smuggle Pepsi into restaurants ...

The new Pepsi logo a downgrade? I'd disagree (although we can certainly debate Pepsi's redesigns of OTHER brands' logos). The same for the Coca-Cola logo and Burger King logo, both of which were ...

This redesign faced immediate backlash ... a high investment doesn’t guarantee a logo’s success. Last year, Pepsi’s logo changed again and brought back the white wave closer to how it ...