And so that adds to the discussion about number of subscribers; Peacock certainly will see some growth from people signing up for the Olympics, and the price increases will mean they’ll get more ...

In harnessing the Olympics to drive attention to Peacock's entertainment fare, Willett patterned the strategy on what Peacock experienced in January when it ran an exclusive NFL wild card game.

But if there is one event that was built for Peacock, it’s the 2024 Paris Olympics. And for the first time, instead of pushing back on the idea of NBC featuring Olympic events on the streaming ...

The U.S. women play their first game at the Olympics on February 3 at 8:10 a.m. ET against Finland. The men will take on China in their first game, which is scheduled for February 10 at 8:10 a.m. ET.

The reigning silver medalist from the 2018 PyeongChang Olympics, Chris Mazdzer is about to sled feet-first into his fourth Games. NBC and Peacock will be there to cover him steer and slide from start ...

NBC: More Broadcast Network Programming Hours than Any Previous Winter Olympics; Will Feature Live Daytime and Extended Weekend Coverage, Plus Enhanced Olympic Primetime Show: Primetime in Milan ...

and it’s expected to drop on Peacock sometime this month. The streamer’s winter sale comes after the NBCUniversal-owned company raised its prices last year before the Paris Olympics.

23, when CNBC and Peacock will carry Game 2 of the Final at 2 p.m. ET and Game 3 (if necessary) at 8 p.m. ET. The winning team at the Trials will represent Team USA at the 2025 Mixed Doubles World ...