Ask me anything! PPC (pay-per-click) marketing is an online advertising model where advertisers pay publishers when users click their ads. Advertisers bid on the value of clicks based on keywords ...

or pay-per-click ads. All those boil down to a simple concept: Via a "middleman," whom you pay, you place your marketing content in front of an audience that wasn't necessarily looking for you. That ...

Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar brands, according to recent research from Clutch. The ...

PPC is pay per click and it's to do with online advertising. It's my role to train our staff members in the ways that we do PPC. That'll be bringing them up to speed on new features from Google ...

With expert management, PPC campaigns deliver measurable results. Let’s explore how marketing agencies use these strategies ...