A shift towards minimalist packaging design is evident, focusing on simplicity and functionality. This approach not only ...

Your package design may affect everything from breakage rates in shipment to whether stores will be willing to stock it. For example, "displayability" is an important concern. The original slanted ...

In a 2018 survey, 72% of American consumers stated that their purchase decisions were influenced by a product’s packaging design. In 2021, Lydia Simmons, founder of M.O.O. (Mom’s Official ...

Lisa McTigue Pierce, Executive Editor of Packaging Digest, the source for news, trends, technologies, and best practices ...