Coca-Cola is to test a paper bottle as part of a longer-term bid to eliminate plastic from its packaging entirely. The prototype is made by a Danish company from an extra-strong paper shell that ...
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...
Coca-Cola has announced a pledge to recycle a used bottle or can for every one the company sells by 2030. Calling it a "massive global ambition" the firm admitted its part in littering the ...