In an increasingly interconnected world, international education and research have become indispensable. Our international business and marketing Ph.D. program is designed to equip SLU students with ...

Despite the severe international situation, China's export trade still shows strong resilience ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key ...

Due to the cultural differences at home and abroad, it is difficult for brands to do a good job in the localization of marketing content. In addition, the cost of setting up an overseas localization ...