Life in general and investing both rely on this concept. When it comes to investing, opportunity cost refers to the amount of money you might miss out on if you buy one asset over another. "The cost ...

It requires an upfront investment of $1,000 to build and market. The opportunity cost is the potential value of that money being spent elsewhere or saved for the future. A worker with a full-time ...

It’s an everyday example of what advisers call “opportunity cost” — the difference between the money spent and what could have happened with that money. Instead of chips and a Coke ...

But he also cautions that cash comes with an opportunity cost, as it typically yields low or no returns compared with other investments. It's true that today's money market accounts are delivering ...