Programmatic marketplace provider OpenX has launched Bidder for Apps, an extension of companys bidder solution for desktop and mobile web. Bidder for Apps is built on the same technology as OpenXs ...

OpenX and AdTruth have joined forces to launch a Real-Time Bidding Platform across mobile web and app inventory, as well as desktop, which they say is the first of its kind. AdTruth’s ‘device ...

quickly playing a key role in expanding OpenX’s offerings across web, app, and CTV while positioning the company as a leader in omnichannel supply-side solutions. Throughout his tenure at OpenX ...