That was the reaction one TV writer had during YouTube's first ever Television Critics Association Day in August after hearing about YouTube comedy duo Rhett & Link's new show Buddy System.

Good morning, AdLand. Here's what you need to know today: Viral kings Rhett and Link, responsible for that I-can't-believe-it's-real ad for Ojai Valley Taxidermy, joined forces with The Martin ...

YouTube channel Good Mythical Morning is no slouch either, hosted by childhood best friends-turned-YouTube creators Rhett James McLaughlin and Charles Lincoln "Link" Neal III. Like Evans ...

YouTube, 20 years after it launched and soon became the most massive video repository on Earth, has been an economic engine that powers a huge part of what’s known as the “creator economy.” Today, a ...