inc424 年
‘Nudging’ To Create a Better Workplace: Nudge Theory In Practice
Sunstein, in their book Nudge: Improving Decisions about ... or significantly changing their economic incentives”. Nudge theory suggests that positive reinforcement and indirect suggestions ...
World Finance7 年
Economist behind ‘nudge theory’ wins Nobel Prize
He is the co-author of international bestseller Nudge: Improving Decisions about Health, Wealth, and Happiness, in which he criticises the tendency of economists to assume that people can be ...
BBC6 年
Ways you are being influenced without even realising it
In Nudge Nudge, Mary Ann Sieghart investigates how Nudge Theory has pushed us into becoming fitter and richer, without us even realising it. Nudge Theory is “a way of prodding us to behave a bit ...
Computing9 年
HSBC launches 'nudge theory' banking app to help customers manage finances
HSBC, one of world's biggest banks, is trialling a new consumer mobile app using real-time analytics and 'nudge theory' to help its 17 million customers better manage their finances. Nudge theory ...