A study published in Pharmacology Research and Perspectives explores the underlying mechanisms of the nocebo. These mechanisms, rooted in both psychology and neurobiology, involve conditioning ...
Blease ― a health researcher at Uppsala University, Sweden, and one of the authors of "The Nocebo Effect: When Words Make You Sick" ― was feeling nauseous with motion sickness. She was trying ...
The phenomenon is known as the "nocebo effect" and may account for 90% of the ill health associated with the cholesterol-lowering drugs. The British Heart Foundation said the results were undeniable.