“In some patients the nose may appear plumper and a different shape” during pregnancy, Dr. Eran Bornstein, the vice chair of OB-GYN at Lenox Hill Hospital in New York City, tells TODAY.com.

But there's a new twist in the tale. Women are flooding social media with snapshots and clips showing their noses before and during pregnancy. They're calling it "pregnancy nose". This trend ...

But most shocking was the fact her nose had visibly doubled in size, leaving some people stunned. "Pregnancy nose is no joke," Gina captioned the viral video. It turned out lots of other mums ...

"POV: you thought you were glowing in your pregnancy til you and your NOSE arrived the 25th week," she wrote over one video of herself showing how much her face had changed. "Not gonna lie ...