Cereal Partners France said there has been a “structural decline” in Europe’s breakfast-cereals market since the end of the ...

In the UK, the Swiss firm is best known for KitKat and Smarties, cereals such as Shreddies and Cheerios, Nescafe and Nespresso coffee, fizzy drink San Pellegrino, and Purina pet food. Nestle's ...

This was one of the first wheat-based breakfast cereal brands. While it was first manufactured in 1901 in the USA it came to the UK in 1902 as its first ready-to-eat breakfast cereal where found ...

This was one of the first wheat-based breakfast cereal brands. While it was first manufactured in 1901 in the USA it came to the UK in 1902 as its first ready-to-eat breakfast cereal where found its ...