It’s been more than seven years since Coca-Cola discontinued its My Coke Rewards loyalty program. If you still have ...

Coca-Cola is attempting to redefine loyalty programs with a revamped My Coke Rewards platform that features a bigger focus on mobile and suggests consumers prefer receiving perks and engaging with ...

Since Coca-Cola Co. launched My Coke Rewards three years ago, the mobile program has emerged as one of the most popular consumer packaged goods sites in mobile marketing, according to Harte-Hanks?

Coke Zero is also expanding My Coke Rewards program for the campaign, which lets users enter text-in keywords found on Coca-Cola products to earn points. Users can find codes on March Madness ...