LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers "a more ...
The platform upgraded its ad attribution models by integrating Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) ...
Effectv, the ad sales division of Comcast Advertising, and Clarivoy, the auto industry’s leading provider of multi-touch ...
The report was based on an analysis using Convertro's multi-touch attribution technology of 500 million clicks, 15 million conversions, and three billion impressions that occurred in 1Q14. In ...
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