“You need to have a strategy. You can’t just collect a lot of different brands,” Lindgren noted, adding that this can lead to cannibalization of sales between brands. “One simplified way ...

Reaching multiple generations doesn't have to be a challenge. Learn how to craft a unified, data-driven marketing strategy ...

Multi-location brands require consistency and responsiveness ... but also free up human marketers to focus on high-level strategy, ensuring businesses stay ahead of the curve.

While big brands and retailers have embraced mobile applications as an important strategy ... mobile strategies to know how these different approaches to apps are working, industry experts agree that ...