BookTok creators reflected on how social media can build a readership for a book, the pros and cons of book-related merch and ...

Whether you’re already a fan of all things fantasy or have found yourself wondering what all the hype is about – especially ...

TikTok is a great place to get book recommendations across genres, but "BookTok" is especially useful for those looking for spicy romance reads. Some of the most popular books on BookTok are ...

With Valentine’s Day on the horizon, this week creators were asked about the most popular romance books on the platform and their most anticipated releases in the genre this year. The ...

Rebecca Ross' Divine Rivals duology was extremely popular in 2023, and while the original story has closed out, Ross isn't done exploring the world.

Taylor Jenkins Reid is famous for several of her historical fiction books. Many of her novels have taken over BookTok, but ...

Some of BookTok's most popular novels belong to a subgenre titled "romantasy ... Aspen Ware, a freshman studying creative writing, admits she is not an avid romance reader but does read a lot of ...

However, one popular side of social media is combining ... “This is what I’m really most passionate about — reading and books and talking about it. So it just feels like a hobby to me that I can ...

25, you can save $5 when you spend $25 on over 4,000 eligible paperback and hardcover books at Target. E-book deals are popping up pretty much every week these days. But if physical page turning ...

Look on any “As Seen on BookTok” table ... the ‘substantive’ books are the ones that are sad and challenging?” As one of romance’s hottest authors (both in steamy scenes and popularity), Huang says ...

Let’s not forget about the romance purists: BookTok gave romance a big boost ... for us to gather and have conversations, and books were the most natural conduit for that.” ...

Why does BookTok care about the NHL? The comment section is understandably divided. The most-liked comment comes from a reader who typically reads fantasy, arguing that "most of the books I read ...