Just look to the Princess of Wales, who epitomises modern demure dressing, for inspiration. In a recent video congratulating Team GB for their Olympic success, Kate wore a classic Breton top ...

Over the past few days, the entire TikTok community has latched onto the word "demure." Once a relatively ... them to the point of exhaustion. Just look at the spike in Google Trends searches ...

By Lexi Carson Ralph Fiennes is heading into the new year being very mindful and very demure. “Well look, this is how I do my makeup for work. Very demure, very mindful. I don’t come to work ...

Lebron sparked the trend with a single, hyper-viral TikTok video that has since amassed over 54 million views, using the terms "demure" and "mindful" to describe her daily makeup look.