Case in point? The Milani Fruit Fetish Lip Oil, which is winning over shoppers of all ages for its ability to keep lips “soft and smooth,” even for those who have stubbornly dry lips.

It keeps my lips soft, shiny, and hydrated, especially through the winter months. While I was in the process of restocking recently, I came across Milani's Rose Butter Lip Mask that's double the ...