FCB New York’s ‘Dreamcaster’ for AB-inBEV (Michelob) tops this year’s list and is named as the world's most successful ...

In another sea of celebrity-powered spots, there was nothing resembling CeraVe’s wonderfully weird Super Bowl debut from 2024 — an award winner that informed the latest campaign from the L’Oréal ...

AB InBev claims the top advertiser spot once again, while Orange, L’Oréal, Molson Coors and the Digital Public Library of ...

In true CeraVe "medutainment" style, this integrated and immersive campaign was meticulously designed to encourage audience participation. The campaign kicked off with a series of viral moments ...

The new campaign comes on the heels of last year’s CeraVe Super Bowl commercial starring actor Michael Cera. Dubbed the “Michael CeraVe” campaign, the commercial helped to promote CeraVe’s ...

CPG Insider: How much of the strategy is based on what you learned from the “Michael CeraVe” work last year? Spillers: We learned a lot from that campaign. We've known for a long time that we ...

CeraVe's latest immersive and disruptive campaign aims to destigmatize dandruff and raise awareness for scalp solutions highlighting the brand's new Hydrating Anti-Dandruff and Gentle Hydrating ...

A strange thing happened after the Feb. 6 NBA game between the Dallas Mavericks and Boston Celtics: Mavericks star Anthony Davis was spotted lugging a giant cooler of CeraVe moisturizer as he left ...