Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup ...

Once upon a time, the realm of makeup, hair and skincare was cordoned off to men — or rather, anyone who wasn’t a woman. But ...

Contrary to some folks' beliefs, men didn't start wearing makeup because of social media (or any other type of media). While ...

It’s not uncommon to see men wearing makeup. Who can forget the cultural impact of Pete Wentz and his MAC guyliner in the early aughts? And then there were 2010s YouTube beauty gurus like Manny ...

or even using men wearing brown make-up and wigs to double for women of color,” Crossley said. She highlights performers like Marie Mouroum and Belle Williams, who have performed stunts in the ...

A growing number of young men are wearing make-up and big brands are embracing the trend. Could the stigma around male cosmetics finally be disappearing? Gianni Casagrande began wearing make-up ...

If you want to intensify the look even more, apply the black pencil along the water line to really define your eyes. W*: Any tips you can share for men who are interested in wearing makeup but haven't ...

Buquen is far from the only, or first male TikToker to play with makeup. As BoF notes, queer beauty influencers such as James ...