The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

While kids like Hot Wheels because they look good and go fast, collectors are buying back their childhoods by investing in ...

The brand of scale model cars introduced by Mattel in 1968 is still a popular toy among children and now a collectible among ...

As a boy, Bruce Pascal revelled in testing the limits of his Hot Wheels. He might squeeze a firecracker into one of the ...

Another toy-based film is on its way! This time, the film will feature Mattel’s classic Matchbox toy car line. "Plot details ...

Matchbox is the toy brand first created in 1953 and acquired by Mattel in 1997. The company originally competed with Matchbox in the die-cast car space with its own line, Hot Wheels. According to ...