TOY manufacturer Mattel is set to open its first theme park in America next year. The new £207million theme park is slated to ...

Meet the man behind Mattel's marketing blitz that ensured the Barbie film was the main topic of cultural conversation in 2023 ...

Barbie’s DreamHouse is moving into the digital age: Introducing the Barbie StreamHouse.

A life-sized replica of the Barbie DreamHouse transformed into the Barbie ... Executive Vice President and Chief Brand Officer, Mattel. “Bringing this landmark partnership to life through ...

The gift of connectivity (and super fast WiFi) instantly upgrades Barbie’s Dream House to her Stream House ... year of collaborations for Barbie and Mattel, which have teamed up to launch ...

A life-sized replica of the Barbie DreamHouse transformed into the Barbie StreamHouse will pop up in New York ... Executive Vice President and Chief Brand Officer, Mattel. "Bringing this landmark ...

A life-sized replica of the Barbie DreamHouse transformed into the Barbie StreamHouse will pop up in New York ... Executive Vice President and Chief Brand Officer, Mattel. “Bringing this landmark ...

The exhibit includes more than 300 artifacts, including an original Barbie Dreamhouse and 150 vintage Barbie dolls. “Barbie has defined childhoods for generations, but she’s larger than a ...