The challenge lies in collecting useful data at every stage of the customer journey. Without data, we can't track metrics. That's why the modern martech stack has evolved into a collection of ...

There are endless articles available about the martech stack: What products to use, which solutions are best-in-class and ...

more problems Businesses today are pouring money into martech, chasing the promise of transformation. But here’s the catch: 21 per cent still don’t have a clear strategy to modernise. They’re simply ...

The collaboration enables African businesses to harness world-class customer relationship management capabilities while ...

The martech landscape is complex and riddled with unique challenges such as finding the perfect tool It's not a walk in the park to put together your brand's 'martech stack' that can deliver ...

From customer relationship management (CRM) to ad verification, customer journey analytics to demand-side platforms (DSPs), ...

This can often involve complex custom solutions. As a member of the QNTM Group, Ibexa is looking for a different way to approach the martech stack through the aggregator model. Within the QNTM ...

YOUKNOW Technologies, South Africa's premium Martech solutions provider, is proud to announce its designation as a HubSpot ...

By 2025, generative AI technologies are revolutionizing the Martech landscape, boosting revenues, and enabling dynamic personalization. Marketers are consolidating tools for efficiency and leveraging ...

You'll also need measurement tools that yield real-time results. The convergence of the two trends—Agile methodology adoption and martech stack expansion—creates a renewed urgency for a focus on ...

A busy week in TV this week, 100 years (plus one month) since John Logie Baird first televised ventriloquist dummies to ...