Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter ...

But, because the marketing technology landscape has exploded, it's hard to know which tools are required and which are a nice-to-have, depending on your company's maturity and goals. The vast number ...

A year later, in 2011, Scott Brinker published the first Martech Supergraphic. The 2011 graphic attempted to capture the full marketing technology landscape. It included just 150 solutions. The number ...