Broad-reach campaigns are still the best way to drive market share, which is in turn a key driver of profit, and the digital revolution has increased the potential effectiveness of most forms of ...

Les Binet and Peter Field have undertaken new research based on the IPA Databank, exploring marketing effectiveness in a time of relative digital maturity. Les Binet and Peter Field have produced two ...

Banzai Adds Enterprise Marketing Automation Platform, the cornerstone of AI-driven B2B marketing, to Growing Product Family PORTLAND, ORE, Jan. 23, 2025 (GLOBE NEWSWIRE) -- Act-On Software Inc., an ...