That’s exactly what you’ll get in this article: a comprehensive marketing 101 discussion. Let’s start. Marketing is the process of attracting potential customers to your products or services.

What Is Marketing Automation and Why Does It Matter to You? Marketing automation technology first appeared about 15 years ago to allow marketers to more effectively and efficiently accomplish tasks.

Oh, and be sure to check out Seth Godin’s remarks – that dude is unbelievably quotable! 101 Marketing Quotes Amber Naslund ‘Quit counting fans, followers, and blog subscribers like bottle ...

Despite outspending Republicans by $400 million on political ads, Democrats still lost the 2024 presidential election. As marketing professors, we’ve analyzed this significant real-life ...

Opinions expressed by Forbes Contributors are their own. Renae Gregoire covers content marketing and great content experiences. Imagine a world where businesses care. Where your wants, hopes ...

AI is the new normal. AI is becoming the key differentiator for market leaders who integrate these capabilities into their core operations.