Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

The director of marketing in a large company is confronted ... of the past decade puts at his disposal a vast array of techniques, facts, and figures. But without a way to master this information ...

Market segmentations that provided an actionable way to "divide and conquer" the marketplace must be frequently revisited to ensure their relevance. Market analysis and segmentation profiles assist in ...

Additionally, researchers have explored the limitations of traditional skin segmentation methods that heavily rely on color information. A recent study proposed a model that minimizes color ...